Coca-Cola Working To Rewrite Science Print
Thursday, July 28, 2011

On the heels of the recent hearings on food dyes, one company seeks to rewrite both history and science.

The Coca-Cola Company and the American Dietetics Association are launching a campaign to try to ensure that dietitians are "taught" that food additives do not have any harmful effects. The additives being singled out are dyes, sugar, fake sweeteners and fluoride; such concerns, according to the Coca-Cola Company Beverage Institute for Health and Wellness, are simply urban myths. Let's see -- which additives are likely to be found in the many beverages sold by the Coca-Cola Company? Dyes, sugar, fake sweeteners and fluoride. The goal is for dietitians to assure worried parents that their children will not be harmed by consuming the additive-filled foods.

The nonprofit Alliance for Natural Health (ANH) has blown the whistle on this latest maneuver. For details, visit www.anh-usa.org

Before a registered dietitian can earn Continuing Professional Education unit credits, they must accept the ADA and Coke's beliefs that these additives are not harmful and that studies do not link them to numerous problems including ADHD.

Sadly, the ADA has a long history of fighting the work we do in the Feingold Association, and of accepting money from manufacturers of junk food.

The Dietetics Association is also continuing their campaign to get rid of the competition. They are working to gain control over the granting of credentials to anyone who seeks to provide nutritional information.

Directing the effort is Dr. Ronald Kleinman, an associate professor of pediatrics at Harvard, and the recipient of money from various industries, including Mead Johnson, Nestle, and the Sugar Association.

Reprinted from Pure Facts, the newsletter of the Feingold Association of the United States, www.feingold.org.