Truvia Sued for Deceptive Advertising PDF Print E-mail
Written by Michael McCaffrey   
Wednesday, July 31, 2013

 

Cargill, the huge agribusiness firm that makes Truvia, just can't get a break.

The makers of Truvia, the highly processed stevia creation, are being charged in a new class-action suit claiming that it's marketing is "unfair, unlawful, and fraudulent..." and "likely to deceive" consumers into believing its "stevia" brand sweetener is natural when it is in fact a substance that is "highly chemically processed." The complaint (seen here) was filed in Hawaii federal court in July.

truviaimage

in 2012, Dee McCaffrey, Founder of Processed-Free America, said Trivua is not a natural product - it is misleading to the consumers - "It comes from stevia, but it isn't stevia. It isn't the real deal." Ms. McCaffrey says. Click here for the link to this podcast: http://www.processedfreeamerica.org/resources/podcasts/599-how-is-truvia-made

In fact, only a minute fraction of stevia-derived ingredient is in Trivia. The remainder is all synthetic erythrotol that comes from corn starch (ah, there's that GMO corn again) that is created in a highly processed way (which they don't tell us how, except to say that it's converted to glucose through "the biochemical process of enzymatic hydrolysis").

And this, on top of Cargill being sued for it's other product, high fructose corn syrup. Back in June, Cargill and five other HFCS manufacturers are being sued for product liability, failure to warn, reckless conduct, gross negligence, and injuries to a Buffalo-area woman and her 14 year old daughter who has type-2 diabetes, saying there is indeed a "direct, causal connection" between this poor girl's condition and her consuming HFCS. For more info on this, click here: http://foodidentitytheft.com/groundbreaking-civil-action-launched-against-hfcs-makers/

But Cargill isn't taking any chances. According to Domain Name Wire, the giant scooped up names like cargill-truvia-natural-lawsuit.com and other derivates. Better safe than sorry, as they say. Always good to try to control the conversation while toiling on the wrong side of history.

 

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